Retail Shops — ELC & The Entertainer Stores in the GCC

01 Retail Shops · ELC & The Entertainer

A new venture: ELC & The Entertainer — a 10-year franchise covering the GCC.

Acquired in 2024, Early Learning Centre is ALGT's retail division — and it is entering a new era. ALGT has signed a 10-year franchise agreement covering the GCC for ELC & The Entertainer, with the ambition to bring ELC to a new level through a unique mix of global brands and high-end educational private label. ELC now celebrates 50 years; our first UAE store opened in 2025, and new dual-concept stores are on the way.

Birth+1–3 years3–5 years5–8 years8 years+

Home to LEGO, TY plush, Barbie, Hot Wheels, Nerf, VTech, Fisher-Price, Paw Patrol, LOL Surprise, Labubu, CoComelon, Bestway and 2,000+ more brands — from LeapFrog and Crayola to Hasbro, Disney and Beyblade — side by side with The Entertainer, the UK's largest toy shop chain.

Shop online at elctoys.com → Retail partnerships

ELC & The Entertainerelctoys.com · GCC · 10-year franchise

New dual-concept store — ELC & The Entertainer

🏬 ELC & The Entertainer — dual concept store

New dual-concept stores — ELC & The Entertainer side by side
Educational & Montessori-inspired toys, curated by developmental stage
Online store with fast delivery across all seven emirates
Backed by ALGT's 40+ years of distribution excellence

2024: ELC acquisition · 2025: first UAE store · New venture: 10-year GCC franchise
Shop with ease: free delivery over AED 100 · Click & Collect · 14-day returns · 📞 (+971) 52 524 3823 · ✉️ marketing@elctoys.com

ELC & The Entertainer — locations open today

28ELC locations · UAE & Qatar

21United Arab Emirates

7Qatar

🇦🇪 United Arab Emirates

21 locations across Dubai, Abu Dhabi, Al Ain and Ras Al Khaimah — including Dubai Mall, Dubai Hills Mall, Arabian Centre, Mercato, Marina Mall Abu Dhabi, Al Wahda Mall, Hili Mall and Al Naeem City Center.

UAE store finder →

🇶🇦 Qatar

7 locations — Hyatt Plaza, Doha Festival City, Landmark Mall, Villaggio Mall, Mall of Qatar, Dar Al Salam Mall and Lulu Express at Qatar Foundation.

Qatar store finder →

The Entertainer · Opening soon Reem Mall, Abu Dhabi

The Entertainer is opening a new store at Reem Mall. Opening details to follow.

About Reem Mall →

TEAL Group trades The Entertainer, ELC, Meccano & Addo Play — partnering with Tesco, M&S, Matalan, Walmart and Toys"R"Us Canada.

From distribution to the shop floor — ELC & The Entertainer.

A new venture: ELC & The Entertainer — a 10-year franchise covering the GCC.

We’re growing — 30 stores in 2026.